Saturday, February 4, 2012

Web Marketing - It's not just about the effort!

Last class, we learnt about the the various web analytics tools and the importance of ROI. The class was extremely important in more ways than one as it showed us that its not just the effort that matters when it comes to social media and web based marketing. The success of any campaign needs to be measured, in $$$, and this value determines the overall effectiveness of the campaign.
SEO Quake, SEM Rush, google adwords etc made sure that I did not completely sleep off during the class as I had not slept enough the previous night and went to the class in a half sleepy state :)

SEO QUAKE EXPLAINED


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