The Blood Rage Virus :)

A viral video is a video that becomes popular through the process of internet sharing, typically through video sharing websites, social media and others. This is wikipedia's definition of a viral video and I am going to be blogging about is one which got close to 42 million hits on youtube in 2 months. It is a tamil song from an upcoming movie called "3" and the title literally translates to "Why this bloody rage?"

As a native Tamilian, I can say one thing for sure. The song absolutely has no meaning! It was a great marketing strategy by Sony Music Entertainment India to promote this song in the most effective manner by releasing the video online and their strategy was a huge hit! There were many spin offs of the song, different versions and in December 2011, it was named as the "song of the year" by CNN. More information about the release and reception from wikipedia here.
Just the reception that this song got showed the power of viral videos, the social media and the internet as a whole and its influence in our lives now!